Table of Contents
The Challenge
A beauty retailer with gorgeous products, but an ugly checkout flow. Users dropped off at the payment stage. Exit rates over 60%.
The Solution
We introduced an AI-powered personalization engine:
- Predictive cart reminders
- Smart discounts triggered by user behavior
- Dynamic checkout redesign
The Result
- 24% drop in cart abandonment
- 2x email re-targeting click-through rate
- Checkout conversions up 31%
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